Hi this is Nathan covering the Manchester Lean Startup Club in the MAD LAB on June 14th 7 – 9pm.
So we are doing intros and there seems to be lots of interesting people! I see Tekin, Ian and a couple of others I recognise…
Manuel is leading the discussion as well as being the slide share chief! You can see the slides here
We starting off by discovering if everyone in the room knows what MVP means. If the only thing you are offering is a landing page with an idea is there any ethical problems with getting people to sign up for a non existing service? Mixed thoughts on this… If you are only looking for feedback you shouldn’t promise a product. Don’t spend too much convincing your self that your idea is good if you know that it is – get it out there.
If you find the right people who want to be early adopters they will stick with you thru the development process until you have got a fully featured product to sell.
Launchroc, Unbounce and Kick Off Labs are great places to start to get up a landing page to Split Test ideas, products and services.
Manuel asks about how people use MVP within companies or products to add new features? Andrew Threlfall is telling us how some people add a list of non existing features then only codes them when enough people click on the links. Or even when someone asks where the feature that they are paying for isn’t there. Manuel says an “invite your friends to input into your wedding plans” feature that is on @bridebook has never been clicked on yet so won’t be rushing into that.
Customer Development – What “data” do you need to capture and how should do it? Formal discussions or set questions? “If you were to describe our product how would you describe it?” “If you didn’t use our product which would you use?” Or even as simple “Why did you buy our product?”
Customer Development Tools Which tools should you use? Andrew says the only tool should you use is the telephone! As engineers we love Survey Monkey and big data tools and pie charts but talking to customers will give you more than enough info. Face to face is also a great for feedback and you also get to see how your customers actually use your product. Giving a taste of features early keeps them sweet.
Usability / UX / Feedback – How do you get feedback from users? Put a feedback email on the site… don’t hear much though. Manuel uses uservoice.com and Tekin uses www.intercom.io to get real time feedback and solve peoples problems.
Testing your UX can be done by looking over the shoulder of a user and give them a short task to do. How much time do they spend on each part of the process? What are they doing right? You can do this remotely using www.inspectlet.com to see how thick your customers really are. www.fivesecondtest.com is a quick and easy way to test simple aspects of your site but doesn’t test the complete UX. Then Usertesting.com gets real people to go thru the whole process and gives you much more data.
Silverbackapp.com has a great character which looks like it was done by George Coghill from http://coghillcartooning.com/
Measuring Your Metrics – Kissmetrics.com is great as it triggers retrospective tracking when users do a certain action or sign up. This means you have the full story of a customers progress thur your site upto the point when they bought into it. Just make sure that you are complying with all the EU laws on this one though – Thanks Tekin. www.totango.com is a bit confusing to everyone but it seems to be a good fit for some. Make sure you don’t spend all your time playing with analytics and not building your product but make sure you have a set of good measure and make sure your data is real.
Acquisition -> Activation -> Retention -> Referral -> Revenue are a good five to start with.
Well that was very interesting. I think I’m going to find a few people to interview about their projects. See you later…
Written by Nathan.