Marketing yourself and your business in a competitive networking environment

Digital Matters: MDDA’S Business Development Programme

Title: Marketing yourself and your business in a competitive networking environment
Location: MadLab
Description: An introductory session aimed at exploring ways to raise you and your
businesses profile.
Start Time: 16:00
Date: 2010-11-10
End Time: 19:30
Book a place: Book


Marketing yourself and your business in a competitive networking environment
Event One:
  • Review how you have used networking activities to raise your business’s profile.
  • Consider where and how you might engage in meeting new potential clients & customers (both online and face to face networking)
  • Reflect upon how you might ‘come across’ at events. Consider how you view yourself and how others businesses might see you when approaching networking activities.
  • Develop and renew your business’s sales “elevator pitch”
  • Equip yourself for different types of networking events / groups
  • Consider how one might build partnerships or alliances with businesses beyond just the ‘sell
An introductory session aimed at exploring ways to raise you and your businesses profile. When dealing with need to meet and capture new clients it is imperative to explore where might be the best venues or processes to find these contacts. Often meeting new clients requires you to present yourself in formal networking events where you are asked to make formal and informal ‘sales pitches’ and short presentations. Therefore this event will call upon the shared experience of those experienced networker to provide some clues and suggestion to improve your elevated pitch.
Moreover, as social networking and social media matures, we are expected to advice our current and future clients on how to maximise their online potential,
therefore we must constantly review our own online profile and activities. How can we maximise this whether through our Linkedin, Facebook, and/or Twitter activities to maximise our business’s capacity to reach out beyond the social chat and target new and potential leads.
This session seeks to use practitioners’ experiences to explore ways of working reviewing and evaluating our approaches to potential clients. How do we see our own business profile…and how could we improve it? What can we learn from others? Are there any short cuts…or help pointers that can be taken away and implemented at little cost to the business.
The event will commence with speakers from the sector who will share their knowledge and experience on improving your business approach to find activities
suitable to find new businesses and generating additional leads. This will be followed by two parallel workshops, lead by practitioners who have
been successful in developing activities and strategies which have enhanced their businesses profiles at ‘face to face networking events and online groups and
activities. Both workshops will explore techniques that a new business could apply with a shoe string budget, and will consider methods to evaluate their monitor their effectiveness.

Event Outline:

4.00pm to 4.15pm Delegate Registration
4.15pm to 5.15pm Panel Introduction
5.15pm to 6.30pm Practitioners Overview: Speakers will provide an overview to locate, meet and convert new businesses lead .
Panel Speakers: Penny (No – Nonsense Marketing) / Jim Symcox
Parallel Workshops - Both workshops will be lead by a practitioner who will share their experience of using online and face to face networking:
Workshop 1: Chris Roberson (247 Uptime) & Rob Baker (Artisan Mc) Networking events
Workshop 2: Chi-Chi Ekweozor (Real Fresh): Social Media
6.30pm to 7.30pm

Workshop 1: An introduction to Social Media

  • Consider which social media platforms / groups are most effective for marketing your business
  • Explore social media marketing techniques to increase your business profile:
  • Evaluate the use of LinkedIn, Facebook, and Twitter whilst on a shoe string budget to generate suitable and qualified leads.
  • Review and evaluate your own profile on social media..what have you put up?

Workshop 2: Face 2 Face Networking:

  • Exploring the different types of networking events – their suitability, target audience, expectations and their potential for digital, creative and ICT businesses.
  • Consider some of the selling skills – developing your own pitch, elevated pitches, face to face selling, having an impact
  • Reflect upon whether networking is for finding collaboration rather than just to sell – looking for potential partners and alliances